Monde-Nissin
While working with Publicis JimenezBasic, I had the privilege of working on some of the Philippines’ most beloved food brands.
Bingo Cookies
Bingo Milkee was a regional release from Monde Nissin talking to a youth market in need of a sweet jumpstart to their responsibilities.
Lucky Me! Beef and Chicken Chilimansi
The launch of Lucky Me!’s new product caused an uproar as it combined two Filipino fan favorites in one.
On social media, we leveraged humor to introduce Lucky Me! Beef and Chicken Chilimansi. The self aware hard sell proved prophetic as the product was promptly showed off all over social media as soon as it hit the shelves.