Globe Platinum
Globe Platinum wanted to refresh its look and communicate their premium services with thoughtful storytelling.
Globe Platinum is a premium telco brand that needed to soften its cold luxurious image in order to speak to a younger affluent market.
A thoughtful film that told the story of legacy and the emotional connection between father and son became the vehicle for the brand’s new era of heartwarming imagery.
A Sleek New Logo
We designed the new Platinum logo to anchor itself in the trustworthy heritage of Globe as seen in the inclusion of the Globe, but with a stronger sleeker wordmark, to make room for this brand’s own identity to shine within the portfolio.